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Cradlewise is evolving: Nurture plans explained
Cradlewise Staff
At Cradlewise, our mission has always been to create smart sleep solutions that grow with your baby and your family.
We recognize our world is changing in ways we can’t ignore. New tariffs and rising costs are challenging how we deliver the innovation, reliability, and compassionate care you expect from Cradlewise. At the same time, we understand you’re feeling the squeeze of higher expenses and we’re doing everything we can to help.
Over the last 3 weeks, we at Cradlewise have been working around the clock to build a simple solution that keeps the crib accessible for you, while at the same time lets us manage the rising costs and continue to deliver the best possible experience for your family.
Introducing Cradlewise Nurture
Starting May 8, 2025, we’re moving away from a one-time pricing model and launching Cradlewise Nurture Plans for new purchasers.
This change helps us continue innovating while ensuring we can offer you and your family the thoughtful, high-quality experience you deserve—today, and as your little one grows. 🤍
Who is this update relevant for?
All new cribs sold on or after May 8, 2025 will come in-built with Nurture plans. If you already own a Cradlewise crib or had booked a Cradlewise crib before this date, this change doesn’t apply to you — your experience stays exactly the same, for current and all future babies.
What changes for new buyers?
We are keeping the crib’s base price unchanged which includes the most-loved features free for the first two years. Beyond that, select features will be accessible with paid Cradlewise Nurture plans. Here’s how this works:
- The upfront purchase price of the Cradlewise crib remains the same. You can check our ongoing offers here.
- Every crib purchased on or after May 8, 2025, comes with 2 years of Nurture Core — completely free and ready to go. No in-app purchases, no credit card. All the essentials are included from day one.
- Nurture Core Plan includes our most popular features:
- Smart Soothing (responsive bounce + sound)
- Access for 2 users and 4 devices
- Sleep tracking with 14-day history
- Sound machine with white, pink, and brown noise tracks and the ability to customize sounds
- Over-the-air updates and enhancements, and more. Read the full list in our next section.
- After the first 2 years, for your second baby and beyond, Nurture Core will be available for $9.99/month.
- Most importantly, even after 2 years, your crib will remain smart. Even without a Nurture plan, the trusted and favorite Smart Soothing feature that our community loves, continues to work—without any additional payment.
What are the different plans?
From full data and customization to fuss-free basics, our tiered plans let you pick the support that best fits your family. Here’s how Cradlewise Nurture plans work:
Conclusion
At Cradlewise, we’ve always believed that better nights build better days. This change is an important step in helping us continue to innovate and build the future of nurture for every baby and parent. We are grateful for your trust in us and honoured to be part of your sleep journey!
FAQs
Q: Do I have to pay for the app after buying the crib?
A: Nope. When you buy a Cradlewise crib from our website or our affiliated partners, it comes with 2 years of free access to the Nurture Core plan. No credit card. No extra steps. Just unbox, set up, and focus on your baby. For additional features like extra caregivers, Spotify integration, Video summaries, video notifications, web streaming – you can always subscribe to Nurture Plus plan.
Q: When does my free access to Nurture Core expire?
A: Your 2-year free access to Nurture Core begins on the first day your baby uses the crib. After two years from the first use date, your crib moves to the Free plan.
Q: How do I upgrade to Nurture Plus?
A: You can upgrade anytime from the Cradlewise app or Web portal (mycrib.cradlewise.com).
Q: What happens after the 2-year Nurture Core subscription ends?
A: Your crib moves to the Free plan. You can either continue to use it as-is with its inbuilt SmartSootheTM and other essential features, or choose to upgrade to a Nurture Core or Plus plan.
Q: What happens if I already have an active Cradlewise Plus plan on my current crib?
A: Nothing changes for you. Cradlewise Plus is now called Nurture Plus. Your Premium features stay right where they are, and you’ll continue to get access to new ones as they roll out. It’s the same great experience, just with a fresh name.
Q: Can I use the crib without a Nurture plan?
A: Absolutely! Your crib will continue to have its most essential features that come built-in in the Free plan. Here’s what you’ll still have:
SmartSoothe TM: Responsive soothing with bounce and sound when your baby stirs. The Smart and Manual modes for Sound and Bounce and all its settings come in-built with the crib, and are fully accessible in the free plan.
One Caregiver access: In the free plan, the app can be accessed by one user and one device to view the baby’s live video stream, control all settings for the crib, and access other features like baby’s sleep data and smart notifications.
Sleep chart: One day of sleep data to help track your baby’s rest.
Intelligent Notifications: In-app alerts for baby activity like wake-ups and cries.
Sound machine: One preset soundtrack with pink noise for soothing.
Explore tab: Access our month on month baby sleep guides with curated tips & tricks to best assist sleep.
Critical OTA updates: Continue to receive critical security updates to keep your system safe and secure.
Q: What happens if I resell or gift my Cradlewise?
A: When a Cradlewise is resold or gifted, the new user starts on the Free plan. They can decide to unlock the full experience with a Nurture Core or Plus plan. Or they can stick with the essential Smart Soothing features, no plan required.
Q: Do I need two plans for my twin babies?
A: Yes. Nurture is designed to support each baby’s individual sleep journey. You’ll need a plan for each baby. If you purchase both cribs from us or our partners, each one will come with 2 years of free access to Nurture Core for all orders starting 8th May 2025.
Q: What changes for existing Cradlewise owners?
A: If you already own a crib or placed an order before May 8, 2025 – you’ll continue to enjoy the features you have today, along with any that were promised when you bought the crib. You can choose to upgrade to Nurture Plus if you’d like access to our newest premium features:
Video Summary: Time-lapse videos of your baby’s crib time, with replay of the last 7 nights to understand how well your baby is sleeping.
Curated Lullabies: Go beyond white noise with our handpicked collection of soothing lullabies.
Record & Play Your Voice: Sing, shush, and comfort your baby with a personalized lullaby in your own voice.
Video Alerts: Never miss a moment with 30-second video clips with every baby notification.
Web Streaming: Monitor your crib from any browser and go mobile free.
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