Privacy Policy

All information collected by the Company is with the Users’ consent. The Company is however free to use, collect, and disclose information of the Users which is in the public domain.

When Users use / register our product / make purchases on the Platform, the Users may provide the Company with certain information including personal information voluntarily, specific to the nature of the service being availed on the Platform, and/or certain information may be collected by the Company depending solely on the usage of the Platform.

The Users hereby consent to the collection of such information by the Company.

Information collected by the Company shall include but not be limited to the following:

• Name of the Users, name of the baby, name of the baby’s parents
• Contact Details (Permanent Address, Correspondence Address, Email ID, Mobile Number etc.)
• Date of Birth of the Users as well as the baby, expected due date of the mother
• Age, Gender and other Demographics of the Users as well as the baby
• Financial information (including billing information)
• Product Details (when You register our purchased product on our Platform)
• Use of the video camera on the smart crib, use of smart crib to monitor the infant’s sleep data (including infant‘s eye movement, body movement and breath rate)
• Images (including 3D images) of the baby
• Baby’s head circumference, length and weight of the baby
• Data and information related to employment candidates, including their CVs.

We also collect certain information either when the Users provides it while using the Platform or Services and / or automatically as the Users navigate through the Platform (which may include usage details, location, IP address, device ID and type, browser type and language, the operating system used by device, access times, and information collected through web beacons and other tracking technologies and which is covered by this Privacy Policy).

Third parties may collect certain information by way of cookies, through our Platform. Such information may be collected, inter alia, for the following purposes: (a) advertising; (b) marketing; (c) data analytics; and (d) online reputation management.

If the Company has reasons to suspect that the information provided by any User is misleading, inaccurate, obsolete or incomplete, the Company reserves the right to refuse provision of the Services to the User, at its sole discretion without incurring any liability to the User or any third-party.

We collect personal information only necessary for the following purposes:

• To create and maintain your account, including personalization to improve the user experience;
• To improve and enable you to avail of our Services, and ensure efficient customer care experience, increasing efficiency of existing features, and develop new features;
• To send surveys or marketing communications to inform you of new products or Services or other information that may be of interest;
• To improve support, marketing and promotional efforts, to analyze Platform usage, improve the Platform’s content, layout and Service offerings.
• To dispatch transaction-related communications such as welcome letters and billing reminders
• To notify the necessary information related to the Platform and Services and your account on the Platform from time to time;
• To maintain records and provide you with an efficient, safe and customized experience while using the Platform;
• To analyze overall trends to help us improve the Platform and Services, including displaying detailed analytics to Users;
• Verify your identity and prevent fraud or other unauthorized or illegal activity;
• To comply with applicable laws, rules, and regulations;
• To transfer the data and the rights associated therewith to a third party as part of reorganization or a sale of the assets of any division of the Company or the entire Company itself;
• And in any other way consistent with this Privacy Policy and to support the above activities

• We may share your personal information with service providers, business partners, data analytics providers, affiliates and other Users/website visitors.
• If we are involved in major business transactions like merger, acquisition, financing due diligence, reorganization, bankruptcy, sale or purchase of assets, or transition of service to another provider, your information may be transferred as a part of such a transaction, as per applicable law and/or contract.
• We do not store data without the specific consent of Users, except as set out in this Privacy Policy

• We reserve the right to use or disclose your personal information in response to any statutory or legal requirements in order to protect our rights, the rights of our other Users, data processors and any other person or property.
• We will use or disclose your personal information if we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or property, violations of the Platform’s other policies, or as otherwise required by law when responding to subpoenas, court orders and other legal processes.

The Company may also share your personal information with third party service providers in relation to Services, such as parties involved in hosting and enabling the performance of our Services. Such third party services providers shall include but shall not be limited to the following:

• Junip
• Google Analytics;
• Google Tag Manager;
• Facebook pixel, Tiktok pixel;
• Shopify;
• Wordpress;
• YouTube;
• TaxJar;
• Klarna;
• Amazon Pay;
• Shop pay; and
• PayPal.

As a User, the Company grants complete control of the information submitted. The rights pertaining thereto are enumerated below:

• The right to access, update or delete the information We have on the User.This can be done through the Users’ account settings available on the Platform.
• The right of rectification. Users have the right to have their information rectified if such information is inaccurate or incomplete.
• The right to object and restrict. Users can object and restrict to the processing of their Personal Information. This may however, interfere with the provision of Services to its optimum.
• The right to data portability. Users have the right to be provided with a copy of the information We have on them in a structured, machine-readable and commonly used format.
• The right to withdraw consent. Users have the right to withdraw their consent at any time, where consent is given pertaining to Personal Information.
• The right to be informed. Users have the right to be informed about third parties with which their personal information has been shared.

• Non-Discrimination. It is the right of California residents not to receive any discriminatory treatment from Us for the exercise of their rights conferred by the CCPA.
• Authorized Agent. Only the Users, or someone legally authorized to act on behalf of the Users, may make a verifiable consumer request related to their personal information. Users may also make a verifiable consumer request on behalf of their minor children. To designate an authorized agent, please contact Us at support@cradlewise.com and provide written authorization signed by the User and his/her designated agent.
• Verification. To protect Users’ privacy, We will undertake the following steps to verify Users’ identity before fulfilling their request. When You make a request, We will ask you to provide sufficient information that allows Us to reasonably verify that You are the person about whom we collected personal information or an authorized representative, which may include asking You for additional proof of identity and asking questions regarding your account and use of our Services.
• California “Shine the Light” law. California’s “Shine the Light” law (California Civil Code Section 1798.83) permits Users of our Services that are California residents to request a list of third parties to whom We have any personal information belonging to any of our Users, for their marketing purposes. To make such a request, please contact Us at support@cradlewise.com.
• Do not track. As per California law, CalOPPA (California Business & Professions Code Section 22575(a)), it is required for Us to let You know how We respond to web browser Do Not Track (“DNT”) signals. DNT is a privacy preference that Users may set in their web browsers. Please acknowledge that we do not respond to such DNT requests at this time.