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By Parents, for Parents

We believe parenting should be a joyful and memorable experience, full of quality time spent with your baby.

But the first years of parenting revolve around baby sleep. New parents spend a staggering 1977 hours a year (around 82 days!) just trying to get their baby to sleep. The resulting sleep deprivation adversely affects wake time with the baby.

So we’re redesigning the whole baby nursery experience. We’re making it smart, intuitive, and delightful. We want to make the first years of parenting as joyous as possible, for the entire family.

Join us to be a part of this change.

Radhika & Bharath

Founder at Cradlewise

Cradlewise History


Cradlewise is born!


Raised $1M in funding.


Won TIME’s Best Inventions Award. Launched our pilot program in San Francisco.


Began shipping across the United States. Raised $7M seed round.

Dr. Anoop Rao | MD

Dr. Rao is a Neonatologist at the Lucile Packard Children’s Hospital at Stanford. He is triple board-certified in Pediatrics, Neonatology, and Clinical Informatics.

Dr. Rao is also an educator and a Clinical Assistant Professor at Stanford University School of Medicine. He has an MS degree in Biological Engineering from MIT, followed by fellowship training at Harvard.

Dr. Chitra Akileswaran | MD | MBA

Dr. Akileswaran is a board-certified OB-GYN and the proud mother to her son, Prem. She is currently the President/Chief Executive of the East Bay Medical Group, a 300-provider multi-specialty group based at Alameda Health System in Oakland, California. She is also the co-founder of Cleo, a venture-backed digital health platform that supports working parents to grow their families and their careers. Founded in 2016, Cleo has raised over $80M.

Dr. Akileswaran holds a Faculty appointment at Harvard Medical School. She received her undergraduate degree from Brown University, an MD from Harvard Medical School, and an MBA from Harvard Business School.