Head of Brand and Community

6 - 7 years experience, USA

Position Summary

  • You will be the first key hire in the Marketing team and as the US leader, working directly with the founders
  • You will be responsible for hiring and building the Marketing team in the US
  • Build a strong brand presence, content pipeline and an engaged community, drive strong word of mouth & organic growth
  • Manage key strategic demand generation campaigns to achieve sales targets. 

What makes you a great fit for this role

Key Qualifications

  • 6-7 years of marketing experience. 
  • Proficient with  marketing tools – email marketing, content marketing, blog management, social media management, etc.
  • Experience building and growing a community 
  • Master brand strategist and an obsessive focus on the end user

You will be responsible for

  • Be responsible for brand strategy, positioning and expression through the written word and design formats
  • Champion our community and aggressively grow, implement strategies and tactics to grow followers and convert them to users. 
  • Drive measurable word-of-mouth growth. Be responsible for organic growth, generate leads through content, virtual events and by building and engaging a passionate community.
  • Manage PR and outreach programs. Build a strong ecosystem driven by trust and loyalty through ambassador programs, influencers, mommy bloggers and experts in the field.
  • Create a content strategy and build a scalable, efficient pipeline to drive engagement with our target audience.
  • Work closely with growth marketing to amplify reach. 
  • Incubate and grow partnerships with other organizations to drive brand awareness.
  • Build trust, loyalty and referrals

Nice-to-have

  • Previous experience growing a D2C brand 
  • An entrepreneur at heart and wants to do your own startup some day.
  • Understanding/Experience in growth marketing and state of the art practices in performance marketing, CRM marketing and D2C e-commerce

What we offer

  • Competitive salary
  • 100% employer contribution for medical/dental/vision insurance
  • ESOPs and results oriented work environment.

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479 Jessie, San Francisco CA, 94103

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