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Content Writer

2-4 years experience, India

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Required Skills

  • SEO, Content Marketing, Analytics, Growth Mindset.

What makes you a great fit for this role

You're awesome at

  • Conducting research using multiple sources on parental experience and interest in baby, Mothercare, sleep, managing toddlers, and parenting.
  • Writing and editing well-researched articles.

You'll be improving & responsible for

  • Identify customers’ needs and gaps in content and recommend new topics.
  • Creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions.
  • This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
  • Research industry-related topics (combining online sources, studies, books, research papers).
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
  • Analyze content marketing metrics and make changes as needed.

Desired experience

  • Excellent writing skills, as well as the ability to communicate and collaborate effectively.
  • Knowledge of digital marketing tactics, including SEO, email marketing, keyword research, and web analytics.
  • Experience using WordPress.

Academic qualifications

  • Bachelors/ Masters in Literature, Journalism or allied fields.

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